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The Archetype Approach
Association


See the child beneath the behaviour.

A community for adults and settings who want to understand childhood through relationship, development and balance.

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

What is
The Archetype Approach
Association?

 

The Association brings together practitioners, leaders and settings who want to understand behaviour through relationship, development and balance.It is a place to learn the Approach, deepen reflective practice, share experience and support settings as the Archetype Approach takes root in everyday life.

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See differently

Move beyond “How do we stop this?” and begin asking what the behaviour may be communicating.

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Respond with balance

Understand the twelve archetypal patterns and the six axes that help adults respond without suppressing the child.

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Grow together

Join a community of practitioners and settings developing a relational, reflective way of working with children.

Choose your way in

Start with membership, or begin bringing the Archetype Approach into the life of your setting.

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FOUNDING INDIVIDUAL MEMBER

£39 / year Founding rate
Future standard membership: £49 / year

For practitioners, leaders, students, parents and adults who want to understand the Archetype Approach more deeply.

✓ Member Welcome Pack
✓ Twelve Archetypes guide
✓ Six Axes of Balance guide
✓ Observation and reflection tools
✓ Member learning sessions
✓ New member resources as they are released
✓ Discounts on selected AA books, training and events

 

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FOUNDING MEMBER SETTING

£249 / year Founding rate
Future standard membership: £295 / year

For one early years setting beginning to bring the Archetype Approach into the reflective life of its team.

✓ Setting resource library
✓ AA Lead Starter Guide
✓ Team reflection resources
✓ Observation tools
✓ Environment audit
✓ Parent introduction resources
✓ First 30 Days with AA
✓ Setting Member badge
✓ New setting resources as they are released
✓ 10% discount on booked AA training

 

Setting Membership is a digital resource and implementation starter tier. It does not include bespoke training, consultancy, setting visits, Associate status or Recognised Setting status.

A pathway for settings

Setting Membership is the beginning.For settings ready to go deeper, the Archetype Approach can become a supported journey of training, reflection, implementation and recognition.

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MEMBER SETTING

£249 / year

Founding rate

 

BELONG • EXPLORE • BEGIN

Start bringing the Archetype Approach into the reflective life of your team.

✓ Setting resource library

✓ AA Lead Starter Guide

✓ Team reflection tools

✓ Observation resources

✓ Environment audit

✓ Parent introduction resources

✓ 10% off booked AA training

 

This is the starting point for settings wishing to progress further.

 

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ASSOCIATE SETTING PATHWAY

​£995
Founding pilot rate

Future standard rate: £1,250

TRAIN • REFLECT • EMBED

A supported 12-week implementation journey for settings ready to bring the Archetype Approach more deeply into everyday practice.

✓ Whole-team introductory training
✓ First-year Setting Membership included
✓ 12-week implementation handbook
✓ AA Lead support
✓ Reflective support meetings
✓ Case and practice reflection
✓ End-of-pathway review

Associate status is awarded following the pathway where the Approach is genuinely beginning to take root.

 

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RECOGNISED ARCHETYPE APPROACH SETTING

By progression and review

DEEPEN • EMBED • SUSTAIN

For settings where the Archetype Approach has become part of the shared culture of practice.

Recognition looks across:

✓ Adult practice
✓ Observation
✓ Environment
✓ Relationships
✓ Team understanding
✓ Setting culture

Recognition reflects rooted practice.

It cannot simply be purchased.

 

Member Setting → Associate Setting → Recognised Archetype Approach Setting

The aim is not to perform the Archetype Approach perfectly. It is to allow it to take root.

Training & Support

Sometimes a resource library is enough to begin.Sometimes a team needs time together to explore what the Archetype Approach means in practice.Training can range from an introductory whole-team session through to deeper development, leadership support and supported implementation.

Setting Members receive 10% off booked Archetype Approach training.

What will I actually receive?

Membership is designed to be useful from the moment you join.Begin with a growing library of practical guides, reflection tools and resources created to help the Archetype Approach move from an idea into everyday practice.

MEET THE TWELVE ARCHETYPES

A practical introduction to the twelve patterns of human potential that sit at the heart of the Approach.

OBSERVATION THROUGH AN ARCHETYPE LENS

Simple prompts for noticing patterns, capacities, imbalance and emerging developmental needs.

THE SIX AXES OF BALANCE

Understand the balancing relationships that help us respond to behaviour without simply suppressing it.

ENVIRONMENT THROUGH THE TWELVE ARCHETYPES

A setting reflection tool for considering whether every kind of child has somewhere to move, belong, imagine, build, think and explore.

THE CHILD BENEATH THE BEHAVIOUR

A reflection tool for moving from “How do we stop this?” towards understanding what may be happening underneath.

THE ADULT IN THE PATTERN

Reflect on what particular behaviours awaken in us, and how our own histories can shape the child we see.

Setting Members receive additional team, family, environment and AA Lead resources.

Keep the conversation going

The Archetype Approach now has a dedicated discussion space on the Foundation Stage Forum.It is free to join and gives practitioners somewhere to ask questions, share reflections, explore behaviour through the Archetype lens and continue the conversation with others.

You do not need to be an Association member to take part.

Curious first. Membership later.

Developed through practice at

Children of Towan Kindergarten, Porthtowan

— Founding Practice Site of the Archetype Approach.

© The Archetype Approach 2026. All rights reserved.

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